The Visual Arts Academy is the brainchild of award-winning designer and instructor Rita Jordan. Rita is a fine artist, commercial artist, and practitioner of various arts and crafts. She studied fine arts and graphic design up to the Master's level. She has worked for small, medium, and large corporations for decades before transitioning to freelance design and eventually teaching art and design courses at the college and high school levels.
The Academy plans to focus on three pathways -- Commercial Arts, Fine Arts, and Arts and Crafts. Each course has a three-pillar approach around creative, business, and mindset skills ensuring that VAA students are truly prepared for successful careers.
Welcome and thank you for visiting!
I was always hard-working and passionate about my craft. But I was often saddened by those around me that didn't love their work and therefore only cared to do the minimum. I felt so fortunate that I realized early in life that being creative was not just a calling but as necessary as breathing. I have so much creative energy that it's impossible for me to not be a candle that lights another. My goal is to inspire you to realize that you CAN monetize your creative talents and have a dream career.
I have studied academically up to the graduate level. I have worked as an employee on pioneering projects such as part of the original team that built CNN.com as well as practiced the creative business as an entrepreneur freelancing. In my spare time, I explore the three pathways to creative expression via design, arts and crafts, and the fine arts of painting and drawing because I am curious.
Through these experiences I have come to realize where education is lacking, where business fails, and where mindset sabotages and deceives. I could sit around and criticize or I could try to make a difference. This is why I began to instruct with the promise that I would go beyond what traditional curriculums include. I will bring the perspectives of practical business, the soft skill of customer service and relationships, and the hard skills of using modern technologies that has touched most aspects of any creative process.
Please visit often as we continue to release more and more classes in each area of creative expression. Our goal is provide a solid, practical foundation that truly prepares you for the real world of creative careers.